SHAPED BY TRANSFORMATION.

I began learning web design before search engines like Google became mainstream. I started by taking on small projects for friends and acquaintances, gaining my first hands-on experience building websites.

I began working with higher-profile clients, including Lebanese artists and local companies, expanding my portfolio and gaining experience with more demanding projects.

Founded RS Creative Boutique in Lebanon, a web design and development agency. I led the company’s early growth to deliver projects for an expanding client base.

To expand my experience and expertise, I worked with market-leading companies such as Apple, Canon, Samsung, and Fujifilm, while continuing to lead and grow my agency

Transitioned to working full-time on RS Creative Boutique, growing the agency to a team of four and expanding our services to include digital marketing, sales optimization, and other growth-focused solutions.

Expanded operations to France to establish a presence in the European market. The team continued to grow while the agency began attracting more high-profile clients and we started taking on larger, more complex projects at scale.

Extended the company’s reach to Dubai, strengthening our presence in the UAE. The team grew further as the agency secured high-profile and governmental projects, while also initiating international collaborations with luxury brands such as Louis Vuitton.

I am today the founder and creative director of RS Creative Boutique. Serving also as a consultant and business advisor, guiding brands and organizations in digital strategy, growth, and transformation. My agency operates across Europe and the MENA region, leading international projects and partnerships.